All/ Events/ Promotions


Jan 2019

Lush Bath Bombs Giveaways

Get a LUSH bath bomb for free* upon purchase of designated amount in selected shops.

*While stock lasts.
Terms and conditions apply. Please ask shop staff for details.

Mid Dec 2018

b+ab Christmas total looks

The digital campaign is launched featuring Rainky Wai's best Christmas total looks for customers to 'steal the look' and stand out from the crowd in the X'mas parties. Free hair styling services and premiums are offered to customers from selected b+ab shops in promotion period.

Nov 2018

Bring the mini succulent home and build your #bplusabGarden!

To create your own #bplusabGarden, customers are entitled a free mini succulent upon purchase of designated amount in selected shops.

*While stock lasts.
Terms and conditions apply. Please ask shop staff for details.

15 Nov 2018

b+ab Terrarium Workshop

Exclusive Terrarium workshops and collection exhibition in Tai Kwun are presented to guests, local fashionistas and media in November 2019, participants made their own mini #bplusabGarden and previewed the highlight items from the 2018 collections. Centres around a British Romance theme, bringing soft botanical accent, the collection conveys a classic sensational feminine idea through fluid silhouettes with British tartan.

Feb 2018

b+ab Valentine's Day Giveaways

Get a bouquet for free* upon purchase of designated amount in selected shops.

*While stock lasts.
Terms and conditions apply. Please ask shop staff for details.

27 Nov 2017

Fly with b+ab :: Exclusive offer to Hong Kong Airlines Fortune Wings Club Members

From 27 November to 10 December 2017, Fortune Wings Club Members can enjoy 40% off on selected FW17 items.

Terms & Conditions
  1. This offer is valid from 27 November to 10 December 2017.
  2. Fortune Wings Club members can enjoy 40% off on b+ab FW17 items in one single transaction only upon presenting valid Fortune Wings Club membership card.
  3. This offer is applicable to selected items only, excluding crossover and fixed priced items.
  4. All discounts are calculated based on the original price.
  5. This offer is applicable to b+ab shops or i.t corners in Hong Kong SAR only.
  6. This offer cannot be used in conjunction with other promotions.
  7. Purchase made with this offer cannot be exchanged or refunded.
  8. Photocopied or damaged of Fortune Wings Club membership card will not be accepted.
  9. b+ab reserves the final right to exercise this offer in case of disputes.

22 Jul 2016

b+ab x Hello Kitty : Slurpee Giveaway l Spin & Win Game

Let's stay cool this summer! Celebrating the launch of the long-awaited b+ab x Hello Kitty SS16 Collection, we shared the happiness with fans through the Slurpee Giveaway Event during 22-24 July 2016. The b+ab x Hello Kitty Slurpee Van travelled around Tsimshatsui, Mongkok and Causeway Bay, giving away ice-cold slurpee and thematic balloons for free. Plus, introduced the brand new and stylish crossover collection to fans!

Besides, b+ab has launched the first-ever Spin & Win online game with Hello Kitty to the public. Featuring the thematic Hello Kitty graphic as well as the collection, fans have enjoyed the game and got a chance to win our incredible prizes home!

18 Jun 2016

b+ab l Venilla suite l Alice Through the Looking Glass :: Fashion Show x Private Movie Screening

Celebrating the launch of Alice Through the Looking Glass Collection, b+ab and Venilla suite have jointly-presented Alice Through the Looking Glass Fashion Show in MOKO on 18 June 2016 evening to showcase the fancy crossover collection and refreshingly chic summer staples!

Our special guest Grace Chan, bloggers, press and b+ab fans have enjoyed the show and shared the styling tips with our guests! To continue the Alice's fancy story, Private Movie Screening of Alice Through the Looking Glass was held afterwards for guests and fans to end the day with happiness.

16 Jun 2016

b+ab Store Grand Re-opening in Taikoo Li Sanlitun, Beijing

The newly renovated b+ab shop in Taikoo Li Sanlitun, Beijing has re-opened on 16th June, 2016. In celebration of this event, international style idol Kiko Mizuhara has made a special appearance at the re-opening ceremony. Guests and media friends were also invited to preview b+ab's Fall Winter 2016 collection. Kiko, as the image girl of b+ab for two seasons, her trendy looks represent the essence of b+ab perfectly. During the re-opening ceremony, Kiko and paper-cutting master completed an art piece together, as well as shared her personal styling tips with our guests.

31 Mar 2016


Celebrating the launch of popular Korean cosmetic and skin care brand SON&PARK in b+ab, we had proudly presented the event entitled 【b+ab x SON&PARK :: HAVE A BEAUTIFUL THURSDAY!】at Jinjuu, a premium modern Korean restaurant in Central.

Our honorable guests Son Dae Sik and Park Tae Yun – two of the best make-up artists in Korea and founders of SON&PARK – demonstrated the fresh and flawless Spring make-up for local beauty media and popular bloggers! This celebrated make-up duo also revealed the tips to achieve a natural-looking make-up through blogger Miss Sue Chang's translation! The guests had a blissful afternoon by enjoying the snacks and previewing the latest trend of makeup!

b+ab's VIPs and fans also shared the happiness by joining the makeup workshop which was held in b+ab Silvercord at night. Under the guidance of Mr. Son & Mr. Park, fans coming could be their own make-up artists for perfect on-trend looks!

20 Nov 2015

b+ab l Peanuts Snoopy Meet & Greet

What a great turnout! The photo-taking session here at b+ab Silvercord shop was filled with laughter and smiles. Fans are all getting excited to strike a pose and take a lovely Polaroid with Snoopy!

12 Oct 2015

b+ab FW15 Fashion Show

b+ab FW15 Fashion Show was successfully held at Crowne Plaza Causeway Bay on 12th Oct, showcasing the refreshingly chic Fashion Line and invited b+ab image girl KIKO MIZUHARA, founders of Ground-Zero as our special guests. It was an exciting show for fashions lovers to preview the new collection. We were glad to present a surprise to the birthday girl KIKO!

23 Sep 2015

b+ab I Ground-Zero Fashion Preview

What a great turnout! Quite a number of fans have come to join b+ab I GROUND-ZERO Fashion Preview! They are already looking forward to the official launch of this FW15 collaboration.